hey, i'm knaussi 👋

Freelance Creative & Brand Consultant


💥 Ideation & Concept

creative direction, campaigns, films

🤖 Technology & Innovation

AI, Web3, digital experiences

📝 Storytelling & Copy

german native, fluent in english

🤳 Social Media

strategy, concepts, posts

🧰 UX-Writing & IA

wireframing, microcopy, guidelines

↓ Portfolio ↓

Lufthansa AR Wall – a mixed reality experience in the heart of New York

The Lufthansa #LifeChangingPlaces campaign inspires people all over the world to discover new places. To kick-off the campaign in the USA, we let people experience the feeling of discovering something new by themselves – through an immersive mixed-reality experience with unique shareability.

Sound of Seefeld - outdoor vacation feeling for everyone

Audio is deeply established in our everyday life. Natural sounds for relaxing or falling asleep are not only a million-clicked trend, their positive effects are also scientifically proven. For the new campaign of the Olympic Region Seefeld, we captured these natural sounds and made the region audible & tangible in a new way – with just one click on YouTube, Spotify, Apple or Amazon Music. 

Zalando – digital first campaign with sunny vibes

The last years were anything but normal. Instead of experiencing liberation, we were stuck at home. But summer wasn't canceled. In our campaign, we showed a new summer full of optimism and creativity, where style isn’t fashion but also a form of local escapism – to create a once-in-a-lifetime summer together, no matter the circumstances. Summer is ours!

Golden Toast – a freshly baked social media presence


How does an old fashioned grandma brand become the social media darling of all grandchildren? Quite simple: Through a new brand identity, delicious content as well as minimal but targeted use of media. That's what we developed for Golden Toast – with a lot of humor and continuous interaction rates from 8 to 20 percent.

Lufthansa Global – Say YES to a new global communication

Traveling is less a tourist activity, but more a self-experience – in a world where endless adventures are waiting. This curiosity, this openness, this “yes” to new experiences Lufthansa celebrates in its global prize communications. On every channel and format.

comdirect – empowerment through an online magazine


"Understand more. Achieve more." The new brand communication of comdirect inspires people to take finances into their own hands. In a relaunch we integrated this attitude into the online magazine with a new concept, visuality and entertaining content – ideally adapted to the behavior and know-how of the user. No matter if beginner or finance expert.

More work

McDonald’s (films, radio, ideas) // Future Fuels Experience (IA, Wireframing, UX-Writing) // Lufthansa PR stunt for the European Election // BOSCH Service Solutions campaign // TV & cinema commercials PiCK UP! // The Circle launch campaign (B2B/B2C) // SummitLynx brand strategy // RUAG Space USA launch // Wech coloring book // and much more ...

Who the fuck is knaussi?

Markus Knauss // born in the Austrian Alps // living across Europe // over 10 years of experience // BA Journalism & PR // yeah, i also won some awards – ADC, Webby etc.

Worked for: Mercedes Benz, Lufthansa, Google, McDonald's, Netflix, Volkswagen, Aldi, Zalando, Bosch, Beiersdorf, Blue Tomato ...

Roots & Friends: Accenture Song, La Red, Scholz & Friends, Hey Now, MetaDesign, Zum goldenen Hirschen, Boom and many more


My Playground

I'm not a theorist person. I love to try new things instead of philosophizing about them - sometimes more, sometimes less successful. 😂  The results:


My bookshelf

If you travel a lot, you can't carry all your books with you. That's why I collect them here - with honest feedback and recommendations. German only!

a magazine

Founded with two friends, we created a magazine with truly unique covers, crazy stories and a lot of feel good moments.


Project [raw]

Do pictures and stories always need Photoshop to be awesome? I'm trying to prove the opposite on analog 35mm.

Die Hoffnung der Fiktion

At 17 I wrote the manuscript, two years later (2009) the book got published. The story: a kafkaesque perspective shift...


Shotbot Deluxe

I love Arduinos & Co. Controlling something analog digitally – or vice versa – is super exciting. Even as a coding noob. 🙈

© Markus Knauss

1% will be donated to charitable causes ✌️