hey, i am knaussi 👋
Freelance Creative Director
Concept, Copy & UX
HOW I CAN HELP
💥 Ideation & Concepts
Campaigns, Films, Stunts, Highlights etc.
🤖 Technology & Innovation
AI, Immersive Experiences, Activations
🧠 Digital & Brand Strategy
Workshops, Insights, Frameworks
🧰 User Experience
IA & Wireframing, UX-Writing, Guides
↓ Portfolio ↓
Samsung Trails of Wonder – Next Level Brand Experience for Gen Z
Agency: headraft | Role: Concept, Story Narrative, Quests, UX-Writing
Storytelling meets gamification: Trails of Wonder uses AR, VR, and AI to transform reality into an immersive adventure across all green spaces or 72 exclusively curated trails by Germany's largest hiking app Komoot. Players complete various quests and take photos, evaluated by an AI in realtime! The features of the Galaxy S24 are natively embedded in the game, including Eastereggs and a national creators campaign – to playfully increase brand awareness among the nature- & gaming-enthusiastic Gen Z. Let's play: Apple App Store // Google Play Store
Lufthansa Global – Say YES to the world through a 360° approach
Agency: Accenture Song | Part: Concepts, Headlines & Copies, Realisations etc.
Today, traveling is less about tourist activities and more about self-experience – in a world where endless adventures await. Lufthansa celebrates this spirit of curiosity, this unique openness, this "yes" to new discoveries through its global communication: in various campaigns, emotional storytelling, a PR stunt for the European election or an immersive experience in the heart of Brooklyn, New York City. Say YES to The World!
McDonald's Austria - Social Media Party with the Donut Don
Agency: Kubrik | Part: Concept, Creative Direction
Dubai chocolate is not only a luxurious food trend, but also one of the biggest memes on social media. For the limited Dubai Chocolate Donut we tapped right into these aspects, starring Austria's most famous bling bling rapper and king of meme culture himself: Money Boy! With a brand-new music video for his cult classic "Donut Don" and a legendary freestyle, we kicked off a real hype: +250% more sales than an average promo donut, over 40 million reach and massive brand love in just a few days. Sheesh!
Golden Toast – A freshly baked Social Media presence
Agency: La Red | Role: Strategy, Concepts, Posts etc. (German only)
How does an old fashioned grandma brand become the social media darling of all grandchildren? Through a modern brand presence, delicious content, and a minimal but highly targeted media strategy. That's what we developed and executed for Golden Toast – with plenty of humor and consistent interaction rates between 8 and 20 percent. From social strategy and channel management to self-produced yummy content.
Zalando – Digital First campaign with sunny vibes
Agency: Accenture Song | Role: Scripts, Social Concepts, Headlines & Co.
The past few years were anything but normal. Instead of experiencing liberation, we had to overcome global challenges and uncertainties. But summer wasn't canceled. In our campaign, we portrayed a new kind of summer full of optimism and creativity – where style isn't just fashion, but also a form of local escapism. A once-in-a-lifetime summer together, no matter the circumstances. Because: Summer is ours!
comdirect – Empowerment at the heart of all content
Agency: Hey Now | Role: Concept, IA, Wireframing (Figma), UX-Writing
"Understand more. Achieve more." comdirect’s new brand core empowers people to take finance into their own hands. In a major magazine relaunch, we brought this attitude to life: with an innovative Bits-concept, modern brand style and entertaining content – perfectly tailored to users’ behavior and knowledge, whether beginners or experts.
More work
comdirect
BVB Commercials
Narratives & Scripts
Agency: Hey Now
Who the fuck is knaussi?
Markus Knauss // from Schladming, Austria // 10+ years experience in Germany & Co. // BA Journalism & PR // yes, also won awards – ADC, Webby, CCA etc.
Roots & Friends: LA RED // Accenture Song // headraft // David+Martin // Scholz & Friends // OSK - Team X // boom // papabogner // Hey Now and many more
All projects were realised in a team with awesome people. Love to Thomas, Christian, Matthias, Steffi, Jules, Sören, Stefan, Insa, Danny, Nicole, Anna, Sebastian, Stephanie, Gijs, Kristina, Nike, Jan, Alisha, Katrin, Frosti, Svenja, Lorena, Oli, Julia, Lena, Alf, Vayuna, Markus, Misha, Marie, Martin, Johanna, Ronja, Jana, Katharina, Karli and all others 🫶
Don't be shy,
say hi 👋
My Playground
I’m not a theory ninja. Instead of philosophizing about everything, I prefer trying things out – sometimes with more, sometimes with less success. 😂 My latest results:
My bookshelf
If you travel a lot, you can't take all your books with you. That's why I collect them here - along with honest feedback and recommendations. (German only!)
a magazine
Founded in 2013 as students, a magazine is full of inspiring stories and feel-good moments with a tactile cover – all crafted with lots of love.
Project [raw]
Do pictures and stories really need Photoshop to stand out? I'm trying to prove the opposite on analog 35mm.
Book "Die Hoffnung der Fiktion"
Written at 17. Published two years later (2009). The story: a black cat and a Kafkaesque shift in perception… currently German only.
Mount Ahornsirup
1 year travelling through North America: wild Canada, beautiful USA, sunny Hawaii and delicious Mexico. What we experienced? Coming soon!