hey, i am knaussi 👋
Freelance Creative Director
Concept, Copy & UX
LONG STORY SHORT:
💥 Concept & Ideation
Campaigns, Films, Stunts, Highlights etc.
🤖 Technology & Innovation
AI, Immersive Experiences, Activations
🧠 Digital & Brand Strategy
Workshops, Insights, Frameworks
🧰 User Experience
IA & Wireframing, UX-Writing, Guides
↓ Portfolio ↓
Samsung Trails of Wonder – Next Level Brand Experience for Gen Z
Agency: headraft | Role: Concept, Story Narrative, Quests, UX-Writing
Storytelling meets gamification: Trails of Wonder uses AR, VR and AI to transform reality into an immersive adventure – on all surrounding green spaces or 72 exclusively curated Komoot hiking trails. In 4 worlds, players solve various quests and take pictures that are rated by a real AI. Individually and in realtime! The features of the Galaxy S24 are natively embedded in the game, including Eastereggs and an activation campaign with creators, to playfully increase brand awareness among the nature- and gaming-enthusiastic Gen Z. Let's play: Apple App Store // Google Play Store
Lufthansa Global – Say YES to the world in 360°
Agency: Accenture Song | Role: Ideas, Concpts, HL & Copy, Realisations
Traveling is less a tourist activity, but more a self-experience – in a world where endless adventures are waiting. Lufthansa celebrates this curiosity, this openness, this "yes" to new experiences in its communication with various campaigns, films, PR stunts and digital experiences.
Sound of Seefeld - outdoor vacation feeling for everyone
Agency: stoff | Role: Idea and Concept
Audio is deeply established in our everyday life. Natural sounds for relaxing or falling asleep are not only a million-clicked trend, their positive effects are also scientifically proven. For the new campaign of the Olympic Region Seefeld, we captured these natural sounds and made the region audible & tangible in a new way – with just one click on YouTube, Spotify, Apple or Amazon Music.
Golden Toast – a freshly baked social media presence
Agency: La Red | Role: Strategy, Concepts, Posts etc. (German only)
How does an old fashioned grandma brand become the social media darling of all grandchildren? Through a modern brand presence, tasty content and minimal but targeted use of media. That's what we developed for Golden Toast – with a lot of humour and continuous interaction rates of 8 to 20 percent. From social strategy and channel management to self-produced Yummy content.
Zalando – digital first campaign with sunny Vibes
Agency: Accenture Song | Role: Scripts, Social Concepts, Headlines & Co.
The last years were anything but normal. Instead of experiencing liberation, we were stuck at home. But summer wasn't canceled. In our campaign, we showed a new summer full of optimism and creativity, where style isn’t fashion but also a form of local escapism – to create a once-in-a-lifetime summer together, no matter the circumstances. Summer is ours!
comdirect – full empowerment through the magazine
Agency: Hey Now | Role: Concept, IA, Wireframing (Figma), UX-Writing
"Understand more. Achieve more." The new brand core of comdirect inspires people to take finances into their own hands. In a relaunch we integrated this attitude into the online magazine: with a new "Bits" concept, modern visuality and entertaining content – ideally adapted to the behavior an know-how of the user, whether beginner or expert.
More work
Who the fuck is knaussi?
Markus Knauss // from Schladming, Austria // more than 10 years experience // BA Journalism & PR // yes, I also won awards – ADC, Webby, CCA etc.
Roots & Friends: LA RED // Accenture Song // Headraft // David+Martin // Scholz & Friends // OSK - Team X // papabogner // Zum goldenen Hirschen and many more
All projects were realised in a team with really awesome people. Love to Thomas, Christian, Matthias, Steffi, Jules, Sören, Stefan, Insa, Danny, Nicole, Anna, Sebastian, Kristina, Nike, Jan, Alisha, Stepan, Svenja, Lorena, Oli, Julia, Dominik, Kathi, Ronja, Frank, Jana, Katharina, Christin, Dana, Alex, Karli and all the others 🫶
Don't be shy,
say hi 👋
My Playground
I'm not a theorist ninja. Instead of philosophizing about everything I love to try new things – sometimes more, sometimes less successful. 😂 My current results:
My bookshelf
If you travel a lot, you can't carry all your books with you. That's why I collect them here - with honest feedback and recommendations. German only!
a magazine
Founded in 2013 as a student. "A magazine" full of crazy stories, extraordinary haptics and feel-good moments. Made with a lot of love.
Project [raw]
Do pictures and stories always need Photoshop to be awesome? I'm trying to prove the opposite on my analog 35mm cameras.
Book "Die Hoffnung der Fiktion"
At 17 I wrote the manuscript, two years later (2009) the book got published. The story: a kafkaesque perspective shift... (in German)
Mount Ahornsirup
1 year travelling through North America: wild Canada, the crazy United States and delicious Mexico. What we experienced? Coming soon!